Serious Sellers Podcast: Learn How To Sell On Amazon

From eBay to the e-commerce big leagues, Jason McLellan of VitaCup joins me to unpack the strategy behind his success in Walmart's evolving online marketplace. We kick off with an exploration of Walmart's responsive improvements to seller feedback and their platform, which has leveled up from just another retail site to a critical component in the omnichannel market. Jason's transition from an individual seller to a mover and shaker with VitaCup showcases the agility needed to thrive in today's digital retail space, and he doesn't hold back on sharing the victories and challenges of managing inventory and leveraging Walmart's coupons and subscription beta programs to forge lasting customer relationships. Then, we wade into the realm of subscriptions and coupons, tools that have become indispensable in the arsenal of online marketplaces. We dissect how VitaCup uses initial discounts to reel in customers and the art of maintaining them through smart cohort analysis. It's all about the numbers as we dive deep in

Listen in as Grace Kopplin, a seasoned e-commerce expert with a marketing background and former Helium 10 blog writer, shares her journey from a Midwest upbringing to managing an Amazon team for a nine-figure e-commerce business. Grace's initial forays into retail buying and planning led to her pivotal shift to the e-commerce arena. As she recounts her experience honing analytical skills as a business analyst, we get an inside look at the strategies driving profitability and sales growth on the ever-evolving Amazon platform. During our conversation, we tackled the significant changes that Amazon sellers are facing, especially with the latest coupon and sales strategies in Q1 2024. Grace reveals how the new minimum discount requirements for coupons have transformed selling approaches, impacting product badging and organic ranking. We also talk about the intricacies of Amazon PPC advertising, including the exciting new video campaign options and store spotlight formats. Additionally, Grace provides insight i

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon launches Amazon.co.za in South Africa https://www.aboutamazon.com/news/retail/amazon-south-africa Amazon announces the launch of Amazon.ie in Ireland in 2025 https://www.aboutamazon.com/news/retail/amazon-ireland-store-launch It’s getting harder to avoid commercials: Amazon joins other streamers with 'pause ads' https://www.usatoday.com/story/money/2024/05/08/amazon-prime-video-pause-ads/73614614007/ Walmart shopper data will soon feed targeted ads on Disney Plus and Hulu https://www.theverge.com/2024/5/8/24152172/walmart-disney-plus-hulu-targeted-ads Amazon Marketing Cloud now supports offline sales insights https://advertising.amazon.com/en-us/resources/whats-new/amazon-marketing-cloud-n

Ever dreamt of cashing out big time on your Amazon business? Scott Deetz of the Northbound Group, an Amazon business exit expert, joins us today to unravel the strategies that could lead to a windfall sale in 2024. His expertise in the shifting sands of Amazon acquisitions is not just a beacon for those sailing towards a lucrative exit, but a lifeline for those aiming to navigate the complex seas of e-commerce business sales. Together, let’s dissect the importance of positioning your business as an alluring catch for an array of buyers, from eager individual investors to the more discerning eyes of private equity firms. Scott shares golden nuggets on how diversifying your business and sharpening your niche can amplify your business's appeal and, crucially, its final selling price. The conversation takes a turn towards the post-sale horizon, where your involvement could sweeten the deal even more. We dive into the world of non-competes and post-sale roles, revealing how your sustained presence and niche passio

Have you ever wondered what it takes to build a brand that thrives in the crowded e-commerce marketplace? Janelle Page, a brand-building expert, joins us today to unfold the strategies behind her success. She's the mastermind who's been turning heads with her product launches, teaming with celebrities and YouTubers to elevate brands to unprecedented levels. Janelle breaks down the art of weaving brand identity and storytelling into products that not only look good but solve real-world problems. From stylish protective eyewear to celebrity-backed health supplements, tune in to learn how Janelle's approach is revolutionizing the industry. When it comes to spreading the word about a brand, influencer marketing is the game-changer. In this episode, we dissect how to navigate through this landscape, striking genuine partnerships and leveraging platforms like TikTok and Amazon to maintain brand momentum. We get into the nitty-gritty of budgeting for influencer campaigns, the secret sauce of engaging organically

We’re back with another episode of the Weekly Buzz with Helium 10’s Sr Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. TikTok Shop tops 500,000 US sellers after 2023 e-commerce launch https://www.scmp.com/tech/tech-trends/article/3261114/tiktok-shop-tops-500000-us-sellers-after-2023-e-commerce-launch TikTok Shop Marks 500,000+ Merchants in the US https://www.pymnts.com/news/social-commerce/2024/tiktok-shop-marks-500000-merchants-in-the-us/ Amazon’s latest actions against fake review brokers: Lawsuits against fraudsters target the source of fake reviews https://www.aboutamazon.com/news/policy-news-views/amazons-latest-actions-against-fake-review-brokers Amazon Business Celebrates Third Annual Small Business Month with New Immersive Educational Hub and Over $250,000 in Grants https://press.aboutamazon.com/2024/5/amazon-business-celebrates-third-annual-

Join us as we explore the incredible journey of Tom and Alex of Honest FBA, two UK expats who have made a name for themselves as Amazon entrepreneurs in the sunny climes of Spain. They've successfully launched a booming business that's on track to hit a remarkable two million dollars in sales. Throughout our conversation, these innovative thinkers share their personal experiences, from their individual paths to Barcelona, where their paths crossed, to the strategies that propelled their Amazon venture to new heights. They offer valuable insights into the world of e-commerce, including a glimpse into Tom's previous venture organizing bachelor parties and how they've navigated the complexities of Brexit as UK citizens abroad. Listen in as these entrepreneurial spirits delve into the nuts and bolts of their business, from an inflatable games venture to a travel brand that was smartly sidestepped just before the pandemic. Discover how they succeeded in the pet space within the Amazon US market, generating impress

Ever felt like you've hit a wall with your Amazon listings, unsure how to climb the ranks? Our latest episode is the secret weapon you've been searching for! We dive into Helium 10's Listing Builder, a tool that's changing the game for sellers by revealing how to prioritize keywords using the new Competitor Performance Score. Picture your products climbing Amazon's search results as we dissect the art of optimizing listings with advanced strategies that include leveraging root keywords and their variations. And for those moments when words fail you, discover how Listing Builder's AI feature can effortlessly craft captivating product descriptions. The battlefield of Amazon is won through intelligence, and we're not talking about IQ. In this tactical session, Bradley pulls back the curtain on importing and scrutinizing your current listings against the competition. We navigate the listing analysis section, showcasing how to pinpoint underutilized keywords that could be your secret ammunition for visibility. Ima

n. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. How YouTube Shopping is upping its social commerce competition with TikTok https://www.modernretail.co/technology/how-youtube-shopping-is-upping-its-social-commerce-competition-with-tiktok/ Online Shoppers Are Starting to See Amazon as a Fashion Destination https://www.pymnts.com/news/retail/2024/online-shoppers-are-starting-to-see-amazon-as-a-fashion-destination/ TikTok won’t dial back on TikTok Shop content, but it may not matter for time spent https://www.emarketer.com/content/tiktok-won-t-dial-back-on-tiktok-shop-content-may-not-matter-time-spent Amazon ends California drone deliveries https://techcrunch.com/2024/04/22/amazon-ends-california-drone-deliveries/ Strap in for a gear shift with Helium 10's groundbreaking new features aimed at elevating your Amazon selling game. Bradley talked about the Inventory Management overhaul

Join us on a journey through the world of e-commerce with the latest release of the revamped Freedom Ticket 4.0 course by Helium 10. This comprehensive training course, tailored for Amazon and Walmart sellers, brings forth the hard-earned wisdom of industry veterans. Listen in as Kevin King reveals the inspiration behind Freedom Ticket, designed to combat the misinformation spread by the infamous 'Lambo gurus' in the space. Our conversation unpacks the wealth of knowledge shared by our esteemed guests on subjects ranging from the nitty-gritty of Amazon patents to the essentials of e-commerce insurance, Amazon compliance, and the art of hiring and managing virtual assistants with Josh Hadley. In this episode, we also underscore the critical importance of intellectual property for entrepreneurs carving their niche in the e-commerce landscape. Our dialogue with guest experts such as Chris McCabe provides actionable insights into maintaining a healthy Amazon account amidst a sea of policy changes. Learn about

Let’s explore Walmart PPC advertising and its potential with the guidance of the incredible Destaney Wishon! In this riveting session, Carrie and Destaney take us on a comprehensive journey through the landscape of Walmart's pay-per-click platform. She contrasts Walmart's strategies with industry giants like Amazon and Google while emphasizing the unique advantages that come with Walmart's strong retail foundation. For those of you looking to break into or expand your understanding of Walmart's burgeoning online marketplace, Destaney's wisdom is an indispensable asset. Throughout our discussion, we tackle the subtle art of crafting effective advertising strategies for Walmart. We begin by casting a wide net with auto campaigns, gathering the crucial data that sharpen our approach for more targeted ad groups later on. Destaney highlights the significance of fine-tuning product listings to meet Walmart's specific guidelines, and how this can dramatically improve your search algorithm outcomes. We also peek into

Listen in as Bradley plays detective to predict the dates for Amazon Prime Day 2024. We also unpack the latest buzzing innovations from Amazon advertising and Helium 10. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. Amazon Live introduces an interactive and shoppable channel on Prime Video and Amazon Freevee https://www.aboutamazon.com/news/entertainment/amazon-live-free-channel-prime-video-freevee-shopping Amazon says 'Project Curiosity' wasn't a secret operation to spy on

Ever felt like you were just one product away from striking it rich on Amazon? That's the tantalizing possibility we explore as we dive into the art of Amazon product research using Helium 10's Blackbox tool. This episode is your compass to navigate the e-commerce landscape, offering a masterclass on seizing those elusive product opportunities that could propel your financial success to new heights. We're not just talking theory here; Our host, Bradley Sutton is pulling back the curtain on Black Box's massive database, its different keyword and niche exploration tools, and the game-changing impact of Amazon’s Brand Analytics data mixed into it. Picture yourself uncovering hidden gems among Amazon's top sellers, skillfully leveraging competitor data like a seasoned pro. That's exactly what we're tackling in this episode, where he breaks down how to analyze a rival's portfolio of products to inspire your own potential Amazon product innovations. We're diving into the deep end of keyword searches, emphasizing th

Ever find yourself navigating Amazon PPC, only to feel like you're missing the secret map? Fear not, because PPC expert Vince Montero joins us to illuminate the path with the game-changing Adtomic tool. With Vince's adept guidance, we dissect the art of bid adjustments, underscore the value of setting realistic ACoS targets, and reveal how to concoct bid rules tailored to your campaign's aspirations. If you're entangled in the web of managing branded and ranking campaigns, Vince's insights on their unique dynamics are your lifeline to clarity and control. Tackling the strategic battlefield of PPC bid adjustment, the episode lays bare the tightrope walk between automated precision and the essential human touch. We share pearls of wisdom on the necessity to periodically scrutinize bid changes with your own two eyes, guaranteeing that your decisions are fueled by solid spend thresholds and sales data. By integrating different expenditure tiers and impressions, we arm you with the tactics to sidestep the quicksan

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. Amazon updates its dietary supplements seller’s policy https://www.nutraingredients-usa.com/Article/2024/04/05/Amazon-updates-its-dietary-supplements-seller-s-policy# eBay Uses AI to Deliver Personalized Recommendations to Fashion Shoppers https://www.pymnts.com/news/ecommerce/2024/ebay-uses-ai-to-deliver-personalized-recommendations-to-fashion-shoppers/ Magento bug exploited to steal payment data from ecommerce websites https://www.techradar.com/pro/security/magento-bug-exploited-to-steal-payment-data-from-ecommerce-websites Amazon invests $25 million in a 10-year research collaboration to advance AI https://www.aboutamazon.com/news/innovation-at-amazon/amazon-invests-25-million-in-a-10-year-research-colla

Join us for a compelling conversation with Amazon expert Tomer Rabinovich as we uncover the secrets to increased profitability and mastery of the Amazon marketplace. Tomer brings invaluable insights on how to thrive amidst Amazon's ever-changing fees and storage strategies. Listen in as we discuss the benefits of remote business management and how sellers can adapt to maintain a resilient online presence. Venture into the world of product development and discover strategies that are revolutionizing product launches. In this episode, we share the story of a product that's exceeding expectations with its innovative approach to packaging and marketing, highlighting the importance of giftable elements and catering to the mobile workforce. We also peel back the curtain on the evolution of launch tactics, from leveraging PPC to harnessing the power of Google ads and social media platforms. Hear firsthand from our community about what's currently making waves in the marketplace. Wrapping up the conversation, we disc

Listen in as Bradley unpacks the latest twists for Amazon product launch strategies, which may have sent sellers back to the drawing board. Bradley’s tale with a bat bath mat launch illustrates the high stakes of this new game, and a PPC-centered approach has risen to the forefront. I'll guide you through the intricacies of setting introductory prices, navigating the minefield of buy box retention, and leveraging tools like Helium 10 to keep a finger on the pulse of your sales trajectory. This is an essential discussion for any seller aiming to crack the code of maintaining those coveted page one rankings in Amazon's ever-evolving marketplace. As we continue, you'll discover the fine art of pricing strategy and the critical role it plays in the aftermath of a product launch. Sharing his personal experience, Bradley reveals how calculated PPC maneuvers, without the reliance on top of search modifiers, propelled this product to the top, only for an unforeseen buy box loss to threaten everything. We'll also disc

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. TikTok Shop Is Raising Referral Fees After offering discounts that seemed too good to be true, the video app is reeling back its deals. Here's what businesses should expect. https://www.inc.com/sydney-sladovnik/tiktok-shop-is-raising-referral-fees.html The article above puts a spotlight on TikTok Shop's uptick in seller fees, and we’re lifting the veil on Amazon A+ content's new direct purchasing prowess. We share tactical advice to manage your inventory like a pro and harness these updates to amplify your sales. Plus, we're taking a behind-the-scenes look at the Helium 10 Project X account to give you a clear picture of dodging potential fees and making the most of Amazon's fee credits.   But wait, there's more! We're not just tal

Elevate your Amazon selling game and witness your profits soar as we unpack Kevin King's strategic genius for e-commerce success. Brace yourself for a rollercoaster of advanced tactics, with Kevin dropping a bombshell technique that astonishingly generated a million dollars in just five days. It's all about agility in this game. Kevin's insights into cash flow management are pure gold: learn to spin inventory faster than ever, and keep your business lean to dodge the dangers of overstocking. Navigating the ever-tightening maze of Amazon's rising fees and e-commerce complexities is no small feat, but Kevin's expertise shines a beacon of hope. He meticulously dissects the anatomy of a winning Amazon presence, from optimizing your supply chain to perfecting that crucial main product image – it's your ticket to making a splash in a sea of competitors. And let's not overlook his emphasis on the three cash flow commandments: gross profit rate, growth rate, and inventory cycle mastery – these are non-negotiables if

Listen in as we team up with e-commerce maestro Kevin King to uncover some of his most closely guarded Amazon strategies and hacks, designed to both save you money and significantly boost your profits. In this first installment of a two-part series, Kevin generously shares insights from our new and latest version of the Freedom Ticket course, revealing the fundamentals of branding, product selection, and customer service—essential knowledge for any serious Amazon seller. Not only do we cover these basics, but we also tease some of Kevin's 'ninja' strategies, giving you a taste of the powerful tactics he discusses in the Helium 10 Elite Mastermind Program. Our conversation with Kevin continues as we tackle the world of Amazon PPC, emphasizing the crucial role of conversion rates in successful campaigns. We delve into the importance of understanding and optimizing your brand entity score and the innovative ways you can leverage tools like Amazon Comprehend within your Q&A sections to boost product rankin